Decoded: July 19, 2019

We’ve decoded the week’s news and updates around digital marketing. We’ll decipher the digital gibberish for you.  Here’s what you need to know.

Google doubles down on Chrome’s incognito mode. Google has stated that Chrome’s Incognito Mode is based on the principle that users should have the choice to browse the web privately. So at the end of July, they plan to close a loophole that has allowed sites to detect people who are browsing in Incognito Mode. And they said this without any irony as they listen to everything in your home with the Google Home device. Read the full article on Google’s blog.

Three metrics small businesses should track to measure SEO success. Small business owners may be the busiest people on earth. To quickly see and understand if your SEO is working, measure traffic retention, backlink quality, and conversion rates. MarketingLand explains…

Entrepreneur is having a webinar on July 25 called, “Three Surprising Ways to Build Your Brand.” It’s $5 to sign up but that’s a good deal. They have a good track record with thoughtful and interesting webinars. And besides, we’ve all wasted 5 bucks to get way less. Get more info here.

Eventually AI is going to be in every aspect of marketing. InformationAge has an informative article about how it may change sales and marketing. Semi-annoying cookie popup on the site, but the article is good. Check it out.

And Just for Fun. Celebrate the 50th anniversary of the moon landing with a lego space kit. I don’t care who you are, you’re never too old for Lego.

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