Using the AdWords Countdown Function in Paid Search Ads

Google Adwords has a few dynamic ad features, such as adjusting headlines on the fly based on a users search query. Those that have created and written ads for a paid search campaign may already be familiar with Dynamic Keyword Insertion (DKI). The value of these functions help increase the relevance of an ad when …

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Compete with the World’s Largest Brands in Google Ads

Client: We don’t have the budget (competitor X) has. We can’t compete with them in search. Me: There is a misconception when it comes to search, both with SEO and paid search: it’s impossible to compete with much larger competitors. This is a natural deduction because it is often true in other areas of marketing. …

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How to Trim (or Cut) an SEM Budget

Trim An SEM Budget

Clients set budgets, sometimes far in advance. Monies are allocated for marketing channels and can be locked in for a full fiscal year. It then becomes the challenge of the agency (or internal Marketing Director) to use that money in the most efficient way possible. Though the year, priorities may change and dollars may be …

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How to Increase Paid Search Conversions

Store-Front

Paid search is a powerful way to reach consumers, especially as the algorithms behind them do an ever increasing job of showing searchers the most relevant ads. Relevancy in advertising is the key to creating a consumer action. And just like any marketing channel, we judge the success of paid search campaigns in a pretty …

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